Selina
Project Overview
In my work with Selina, I was instrumental in shaping a seamless and captivating experience for travelers seeking unique stays and adventures across over 110 global destinations.
My responsibilities included ensuring accessibility across all digital platforms, directing the visual and creative aspects of the project while adhering to brand guidelines. I played a key role in community management and crafted compelling copy to engage Selina’s diverse audience.
Website Design
Marketing
Social
Client / Rafael Museri
My Contributions
Additionally, I developed graphics, marketing campaigns, and growth strategies, including influencer partnerships and content creation, particularly on TikTok.
My work also involved designing user-friendly interfaces and interactions, defining information architecture, and creating personas to guide the user experience. My efforts extended to managing paid advertisements, ensuring a consistent visual identity, and driving user engagement across various digital touchpoints.
User Journey
With the business goal in mind, we made sure that our users reach the checkout screen without any hiccups. So, we sketched a current-state user journey map, to identify opportunities for improvement. We identified 2 unnecessary steps and potential drop off points in the flow. By eliminating these from the new design, we ended up with a much faster checkout experience that contributed to conversion rates.
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How and why did you choose which path/s to map?
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How did you test and validate the map?
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What did the journey mapping reveal?
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What were the main pain points of the user?
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What changed in the design due to user journey mapping?
Customer Journey
We created a customer journey map to build a better understanding of how customers find and interact with the service and to discover opportunities for improvement. The map revealed many user problems and opportunities at the consideration and loyalty stages of the customer journey. Therefore, we paid special attention to these stages during the design process.
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What did you want to find out with customer journey mapping?
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What stages in the journey did you examine?
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What were the main touchpoints at each step?
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What did you suggest to resolve these pain points?
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What new features or design changes came from mapping the customer journey?