Abel Design Group
Project Overview
For the Abel Design Group project, I played a key role in crafting a cohesive and visually appealing experience across various design touchpoints.
My responsibilities included ensuring accessibility in all design aspects while adhering to the brand guidelines, which helped maintain a consistent identity across corporate offices, hospitality venues, restaurants, retail spaces, educational institutions, and multi-family residences.
Website Design
UI Design
Branding
Client / Jeffrey Abel
My Contributions
I created engaging copy, graphics, and layouts that aligned with the brand's aesthetic and values. I also focused on interface and interaction design, ensuring that the information architecture was intuitive and user-friendly.
Additionally, I developed workflows that streamlined the design process and contributed to the visual design and identity across digital and social platforms, including the creation of Pinterest boards and an Instagram overview to enhance the brand’s online presence.
Accessibility & Usability Enhancements
Challenge & Business Goal
Abel Design Group needed a cohesive digital presence that reflected its diverse expertise across corporate offices, hospitality venues, retail spaces, and more. The goal was to create a seamless user experience, enhance accessibility, and maintain brand consistency across web, social media, and digital touchpoints.
My Approach
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Visual & UI Design: Designed intuitive layouts and crafted on-brand assets for web and social platforms.
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Content Strategy: Developed engaging copy that complemented the brand’s sophisticated aesthetic.
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Accessibility Considerations: Ensured that all design elements were WCAG-compliant, improving inclusivity.
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Information Architecture: Structured content to enhance usability, making it easy for users to explore Abel Design Group’s portfolio and services.
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Social Media & Digital Branding: Created Pinterest boards and an Instagram strategy to amplify online presence.
Findings & Insights
✅ Stronger Brand Consistency: Enhanced alignment across website, social, and digital marketing.
✅ Improved User Engagement: Visually engaging layouts and intuitive navigation likely improved time-on-site and interaction rates.
✅ Accessibility Enhancements: Applied accessible design principles for better readability and usability.
✅ Content Clarity: Organized portfolio sections and refined copy to enhance storytelling and user comprehension.
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Business Impact & Results
🎯 Strengthened brand identity across digital platforms.
🎯 Increased user engagement through optimized layouts and UI enhancements.
🎯 Improved digital presence with structured social media and content strategies.
