CAPA: The Global Education Network
Project Overview
For the CEA CAPA Education Abroad project, I played a crucial role in crafting an engaging and inclusive experience for students seeking transformative study abroad and international internship opportunities.
Website Design
Marketing
Branding
Client / Shawna Parker
My Contributions
My responsibilities included ensuring accessibility across all digital platforms, leading art direction, and adhering to brand guidelines to maintain a consistent and impactful identity. I contributed to creative ideation, developing compelling copy and graphics that resonated with the target audience. I was also involved in identity design, information architecture, interaction design, and interface design to create intuitive and user-friendly layouts.
My work extended to the mobile application, where I focused on wireframing, prototyping, and visual design to deliver a seamless user experience. Additionally, I developed personas and optimized workflows to ensure that every aspect of the platform supported CEA CAPA's mission to empower students as they grow personally and professionally through their study abroad experiences.
Challenge & Business Goal
CEA CAPA aimed to provide transformative study abroad and internship opportunities for students. The challenge was to create a seamless digital experience across multiple platforms that was both inclusive and intuitive while embodying the brand’s mission. The goal was to enhance the user journey for students by ensuring that the platform was easy to navigate, accessible, and visually aligned with the brand identity.
My Approach
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UI/UX Strategy: Designed mobile and web interfaces with a focus on intuitive navigation, accessibility, and seamless interaction.
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Information Architecture & Personas: Developed a clear information structure to guide students through the platform, creating user personas to reflect the diverse needs of international students.
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Visual Design: Crafted final UI screens in Figma, ensuring that all design elements were aligned with the brand’s core values and delivered a modern, inviting aesthetic.
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Art Direction & Branding: Led the art direction to ensure that the platform’s visual identity resonated with students while maintaining brand consistency.
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Wireframing & Prototyping: Created wireframes and interactive prototypes to demonstrate the final user experience.
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Usability Testing: Conducted usability tests to uncover any friction points and iterated on the design based on user feedback.
Findings & Insights
✅ Inclusive Design Focus: Ensured the platform was accessible to all users, with clear contrast and text readability.
✅ Clear Information Architecture: Refined the navigation system and content structure to make it easy for students to find programs, resources, and application steps.
✅ Mobile-First Approach: Prioritized mobile app design to cater to students on-the-go, ensuring a consistent experience across devices.
✅ Brand Alignment: The visual style was fresh and approachable, using light colors and soft tones to reflect a positive and welcoming vibe for students.
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Business Impact & Results
🎯 Increased user engagement and exploration of study abroad opportunities by creating a streamlined, intuitive user interface.
🎯 Strengthened brand consistency and visual identity across digital platforms.
🎯 Improved conversion rates for students applying for study abroad programs through clearer navigation and interactive flows.
UI Design Process
Visual Style & Guidelines
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Style Choice: The visual style was light, fresh, and approachable, reflecting the values of personal growth and cultural exploration. This style appealed to students by being youthful, modern, and vibrant without overwhelming the user.
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Guidelines Followed: The design adhered to Material Design principles to ensure consistency in visual elements and to maintain a user-centered approach. The use of cards, floating buttons, and bold typography made navigation intuitive.
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Platforms & Devices: The design was primarily created for mobile (iOS & Android) and web platforms, ensuring a responsive experience across desktop and mobile.
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Final Design Learnings: The design reflected the users’ needs for clarity, simplicity, and accessibility, ensuring a smooth and quick journey through the site and app while maintaining engagement and trust.
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UI Design Reflection
By integrating user feedback into every stage of the design process, I was able to create a visually cohesive experience that matched the expectations of students. The clean, intuitive UI design aligns with CEA CAPA’s goal of empowering students, ensuring that they feel confident in their decision-making and connected with the opportunities available to them.
