For this project, I developed comprehensive brand guidelines for Sunrise Travel Company, a business focused on providing personalized travel experiences. The goal was to create a cohesive, approachable, and aspirational brand identity that would resonate with their target audience.

My approach involved defining the core visual elements, including typography, color schemes, logo usage, and imagery style, to ensure consistency across all touchpoints. The resulting brand guidelines serve as the foundation for all future branding and marketing materials, providing clarity and direction for the company’s visual communication.